Social Media Communications Management Around Redd and Redd Nesting Services

The Vendor is required to provide a social media strategy document that outlines the plan to deliver these deliverables on all the climate ark social media platforms.
•    Awareness and education: posts on climate-ark, and Redd+. 
•    Share scientific facts and global impact statistics on climate change. 
•    Infographics and short custom and stakeholder explainer videos on Redd+ and Redd+ nesting. at least 10 posts per week on this 
•    Engagement and community building: event content campaigns. 
•    Posts around the targeted activities of climate ark, i.e.: The Redd+ registry launch, the national Redd+ expo and workshops around capacity building in Redd+. 
•    Redd+ engagement on social media: Q&AS with climate experts on all social media platforms, Redd+ subject challenge campaigns. 
•    Feature project success stories, including project status. 
•    Policy education and lobbying initiatives- both project-developed and public access information. 
•    Engagement strategies polls and surveys to interact with followers. 
•    Create shareable content (memes, challenges, infographics, graphic multimedia, etc.). 
•    Collaborate and engage with environmental influencers online, encourage dialogue through comment threads, hashtag campaigns for visibility. 
•    Engaging in partner social media content.
- A social media insights report every month to show:
•    Tracking of metrics and engagement optimizing strategy.
•    Monthly analytics review (reach, engagement, conversions).
•    A/B testing reports where necessary.
•    Strategy adjustments based on performance insights.

- Questions/Inquires Deadline: July 30, 2025