Social Media Coordinator Services

The Vendor is required to provide to assist with social media functions for both the communications and child nutrition services departments.
- The Contractor is expected to demonstrate the following competencies throughout their work: 
•    Self-motivated, collaborative, and flexible problem solving. 
•    Creative and resourceful with strong social fluency. 
•    Strong understanding of content performance and digital trends. 
•    Proven experience in social strategy, engagement, and storytelling. 
•    Familiarity with SEO, analytics tools, and audience insights. 
•    Understanding of district’s geography, culture and offerings. 
•    Ability to distill broader strategies into audience-facing content. 
•    Organized and deadline-driven with excellent multitasking skills. 
•    Adept at tone and style matching.
- The core functions of this contract include:
•    Build and execute a flexible, strategy-aligned social media plan based on competitive research, platform trends, benchmarking, and audience targeting. 
•    Generate, edit, publish, and share daily content (original text, images, video, or html) that engages audiences, fosters collaboration, responds to interactions, and tags relevant individuals or organizations. 
•    Set up, optimize, and maintain social media pages to elevate visibility and brand presence. 
•    Moderate all user-generated content in alignment with brand tone and style guidelines. 
•    Content to include but not limited to: weekly menus, employee spotlights, free and reduced application campaigns.
•    Engage stakeholders and community through active social media interaction and community management. 
•    Create and collaborate on editorial calendars and syndication schedules, aligning with an annual content roadmap while remaining nimble to changes. 
•    Be proactive and flexible in cross-departmental collaboration, particularly with last-minute events or initiatives. 
•    Capture and create content live on-site across events and activations. 
•    Coordinate and manage photographer, videographer, and influencer partnerships.
- Key Deliverables:
•    Monthly social media calendar: follow the school-year content calendar, work with the communications director to build and maintain this plan. While the calendar provides structure, be prepared to adapt as last-minute events or priorities arise. Maintain flexibility while staying aligned with the overarching annual strategy. 
•    Consistent posting: publish consistent posts/stories on Facebook, twitter and Instagram under district main identity, including sports-related, seasonal content and employee recognition. 
•    Audience engagement: provide timely and comprehensive engagement on Facebook, Instagram and twitter—comment replies, district, and moderation. 
•    Original in-market content (up to 4 posts/week): focus on school, employee and district events. Plan efficient production days to capture multiple pieces of content across platforms. Prioritize positive news stories and happenings. 
•    Key Facebook page monitoring: create notifications to monitor district mentions in 2 or 3 local Facebook pages. Screen shot and/or share any posts with communications director
•    Performance reporting: submit regular performance reports to help track progress, guide content planning, and optimize strategy. Participate in regular meetings to align efforts, share insights, and identify areas of opportunity or adjustment. 
•    Reports must include: 
o    Social media metrics with week/month/year comparisons 
o    Recommendations (what to stop, start, continue) 
o    Content performance highlights 
o    Breakdown of all content created (videos/photos/live coverage).

- Questions/Inquires Deadline: November 07, 2025