Social Media Management Services

The Vendor is required to provide comprehensive social media management services.
- Objective is to enhance the City’s digital presence, community engagement, and promotional reach for its cultural events and initiatives.
- Organic Digital Media Management
•    Manage official social media channels identified by the department, consisting of 10 social media accounts on Instagram and Facebook – including 4 venues (cultural center, Baca, Ali/The Hire, Ely) and overall city accounts.
•    Develop and implement a strategic and impactful content plan aligned with department branding and promotional goals.
•    Utilize graphics created by the in-house department team and develop additional videos and promotional visuals to support content needs.
•    Create and schedule 5 to 7 posts per week for each department account across platforms, using in-house graphics or custom content that aligns with brand guidelines.
•    Create engaging video reels for posts and ads. Account for eight (8) monthly events; total ninety-six (96) a year
•    Develop and manage Meta ad campaigns with allocated budget per campaign.
•    Provide and maintain a monthly posting schedule, including post captions for department approval.
o    The post schedule shall be submitted at least three weeks before the start of each month.
o    Approved posts shall be scheduled using Hootsuite.
•    Respond to post engagements (likes, comments, DMS) as approved by department.
o    All responses must first be approved by department and documented for review.
•    Maintain and organize a digital “content vault” of photos and videos in a designated city-approved storage platform.
- Growth and Performance Consulting
•    Serve as a growth consultant and social media strategist to increase department following of engaged users by at least 25% per year and drive more traffic to the department website to boost overall awareness.
•    Drive traffic to the website to purchase tickets or register for events.
•    Design and execution of campaigns that may include:
o    Artist social media collaborations
o    Contests and giveaways
o    Cross-brand and community collaborations
o    Discount/promotion codes
o    Influencer marketing initiatives
•    Provide the following analytics and reporting:
o    Monthly ad performance reports
o    Custom event analytics reports
o    Quarterly performance dashboards
•    Participate in monthly performance review meetings with department to discuss:
o    Content and ad effectiveness
o    Event performance
o    Strategy adjustments
o    Recurring patterns and opportunities.

- Contract Period/Term: 3 years
- Non-Mandatory Pre-Bidders Conference Date: November 12, 2025
- Questions/Inquires Deadline: November 21, 2025