Search Engine Optimization and Quality Assurance Services

The Vendor is required to provide a platform that handles search engine optimization, generative engine optimization, and quality assurance.
- Provide a platform that handles search engine optimization, generative engine optimization (AI search visibility), and quality assurance including broken link detection, spelling/grammar checks, accessibility auditing, and content quality monitoring across all university web properties.
- Core SEO & Monitoring Capabilities
•    Keyword rankings and tracking
•    Backlink analysis
•    Broken link detection
•    Content and SEO improvement recommendations
•    Technical SEO issue identification
•    Organic and paid traffic estimates
•    AI search visibility tracking and analysis
- Scale & Coverage
•    Support for both uoregon.edu and oregon.edu domains during multi-year (3-5 year) transition without additional cost.
•    Coverage of approximately 250,000 pages across 675+ subdomains
•    State Historical News Archives (13M+ pages) excluded from this contract
- Tiered Monitoring Schedule
•    Gateway site (1 website): Daily scanning
•    Core Properties (~25 websites): Weekly scanning
•    All other sites (~650 websites): Monthly scanning
- User Access & Permissions
•    Support for 100-200 concurrent users
•    Role-based access control:
o    Admin roles (global permissions)
o    Site manager roles (site-specific access)
o    Read-only access for task assignees and dashboard viewers
- Quality Assurance Features
•    WCAG accessibility scanning
•    Accessibility auditing beyond basic detection
•    Spelling and grammar checks
•    Content quality scoring
•    Date of last update tracking
•    Term scanning and flagging (ability to search for specific terms across all sites and identify locations)
- Workflow and Productivity
•    Automated and manual task list for site managers to make corrections
•    Self-service tools for site managers
•    Competitive analysis tool
- Integrations
•    Drupal CMS integration
•    WordPress integration
•    Integration with major web analytics platforms (Google Analytics, etc.)
•    Google Search Console integration
•    Project management tools (Jira, Wrike)

- Contract Period/Term: 1 year
- Pre-Bid Meeting Date: November 14, 2025