Strategic Communications and Social Media Services

The Vendor is required to provide for the strategic communications and social media services consultant.
- Provide strategic communications and social media expertise to support the development of strategies and messaging frameworks to reach and engage target audiences to advance the implementation of First agency 2024-29 Strategic Plan and its four initiative areas.
- Provide thought-partnership, capacity building, knowledge sharing, internal and external best practices on effectively developing and communicating the values of diversity, racial justice and equity as part of messaging development and narrative change strategies to effectively uplift the diverse needs of populations first county serves throughout county and as aligned with the 2024-29 strategic plan.
- Provide thought-partnership, capacity building and best practices on effectively developing and communicating the values of diversity, racial justice and equity as part of messaging development and narrative change strategies.
- Leverage and translate complex research and data into persuasive strategy-aligned content.
- Development of key messaging, opinion editorials, statements, talking points and other content to reach identified target audiences and key stakeholders, including elected officials and decision-makers.
- Stakeholder Engagement and Messaging – Design a stakeholder engagement approach, which includes understanding target audience needs and communication preferences, choosing appropriate communication methods, ensuring messages are clear and concise, and responsive to feedback.
- Production/Creative: Write, proofread for accuracy, design, capture, and produce all social content aligned with the organization’s brand voice, language and style, including social post copy and graphics for agency social media channels.
- Online Community Management: Manage and cultivate agency online communities across social media platforms; monitor conversations and be responsive to comments and questions from audiences and identify audience engagement opportunities.
- Crisis Avoidance Communications Support: Prepare plan and develop strategic proactive and reactive strategies and messaging in the event of a crisis or emergency, including but not limited to natural disasters, a major crime event or greater issues of public health and safety. Further crisis-specific initiatives may occur and will be considered on a case-by-case basis.
- Planning and implementing strategic communications and social media marketing strategies.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: December 1, 2025