The vendor is required to provide from qualified offerors to establish one or more contracts through competitive negotiation for student re-entry services.
- The successful offeror shall furnish all services including, but not limited to, providing the necessary labor, materials, supervision, equipment, services, incidentals, and related items necessary to provide services which finds, engages, and supports stopped-out students.
- This supplier will not only work to re-enroll recent stop-outs, but also those stop-outs who have been stopped out for up to 25 years.
- Supplier will tailor messages and timing of messages to each student and will also utilize data enrichment to update contact information of student names provided by the college.
- the supplier shall develop a profile of stopped-out students and utilize that to personalize all levels of a multi-channel communication plan.
- Through one on one, personalized coaching, the supplier will discern barriers and friction to re-enrollment and will assist the students in best addressing those barriers within the college structure. when appropriate, the supplier will also recommend to the college best practices to improve student experience and persistence.
- Supplier will utilize predictive modeling tools and data to manage enrollment and maximize re-enrollment results.
- This data will be utilized to build a persona-based view of the colleges stopped out students and develop affinity models and identify and score specific stopped out prospects for outreach.
- Provide dedicated one-on-one professional coaching to students to guide and assist in all aspects of return to school decision making.
- The offeror should provide technology solutions for student engagement, interaction, and onboarding. outbound marketing is a critical component and must be personalized and effectively delivered to maximize interest and engagement across the entire stop-out population.
- Based on established and creative messaging, establish a strategic direction for comprehensive campaigns.
- The campaign strategies must be fully integrated across all media and response platforms to include geo-targeting, web, email, call to actions (CTA’S), and social media.
- The offeror shall provide a comprehensive solution that includes advanced technology, sophisticated, and multi-channel marketing.
- Contract Period/Term: 5 years
- Pre-Proposal Conference, Questions Date: May 28, 2025
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