The vendor is required to provide for developing a marketing strategy based on existing data and market reports provided by agency and further refined by conversations and input from local business associations and business owners.
- Determined that such analysis is required to fulfill this project’s objectives, city staff will coordinate with the selected vendor on how best to attain such analysis.
- The department acknowledges that direct and open conversations with the business community will benefit the overall marketing strategy and expects that the selected vendor will host at least one intentional hybrid meeting with the city’s commercial districts leadership and the county office.
- Development of marketing strategy
• The marketing strategy should prioritize those commercial districts and areas most impacted by the gaming establishment, the department is looking for a consultant to provide an adaptable strategy that could benefit other commercial districts as well.
- Detailed Marketing Strategy
• Provide a more comprehensive and detailed marketing strategy for these areas.
• The proximity of east city square to the gaming establishment as well as the primary commuting patterns to and from the gaming establishment in its strategy.
- Provide templates that would meet these advertising opportunities, such as agency advertising spaces, encore casino advertising, and the blue bike system, the region’s bike share system.
- The city has identified specific regional advertising opportunities, it relies on the expertise of the selected vendor to provide additional opportunities for implementation of the marketing strategy that meet the city’s goal of low-cost, high-impact marketing.
• Such opportunities could include additional print, digital, and social media.
- Contract Period/Term: 3 years
- Questions/Inquires Deadline: March 27, 2025