The vendor is required to provide campaigns and marketing initiatives by providing strategic insights, media planning, creative development, production services, and media buying as well as collateral planning and design services.
• Based off destination market research, coordinate with state adventure coast visitor’s bureau staff to develop a strategic and actionable brand strategy and annual marketing program that drives visitation and increases brand awareness in key markets and with target audiences, including niche audiences.
• Utilizing the creative brand campaign, develop and execute an annual media plan for the destination, including strategies and recommendations for paid, earned, owned, shared and social media.
• Collaborate with state adventure coast visitor’s bureau staff and partners to implement the annual media plan.
• Graphic design and production services for creative assets to support the media plan, including native advertising, social, digital, display, television, radio, and any other medium that may arise.
• Copywriting services as necessary.
• Assistance with securing earned media coverage.
• PR listening services.
• Search engine marketing.
• Social media integration of paid and organic content, collaborating with state adventure coast visitor’s bureau staff across various social platforms.
o Prepare overall plan and strategy for optimizing digital content to ensure maximum performance and visibility for all digital components (website content and images, advertising, social media and other digital components in the organization’s marketing mix)
o The overall plan and strategy goals are to ensure consistent use of keywords, tags, schema markup and other optimization tools as required to ensure a consistent voice in all marketing and advertising communications
o Coordinate with county's website SEO vendor.
• design and produce promotional materials and collateral, including a new visitor guide and map, with print and digital versions.
• Collaborate with other agencies and teams to achieve strategic goals, including at minimum, monthly planning meetings with each individual agency and appropriate staff.
• Willingness to work with local photographers, videographers and volunteer talent. projects may require after hours or weekend work.
• Account updates and strategic presentations during tourist development council meetings attend in person.
• Assist with crisis management as needed (e.g., hurricane response) to include but not be limited to public relations, social media and/or specialized campaigns.
• Annually set key performance indicators (KPI’s).
• Report progress to state adventure coast visitor’s bureau staff and to tourist development council in a full report including highlights and insights as requested.
• Draft tourism marketing award submissions
• Must be z-dos certified or become certified within 30 days of contract execution.
• Observe market research and data from campaigns to provide insights and recommendations.
• Monthly KPI measurement and reporting, monthly digital analytics and media and campaign ROI.
• Website tracking and reporting.
• Mobile tracking and reporting.
• Provide monthly invoicing, reporting and insights.
o Obtain written authorization, in the form of a written task order, for all work in advance of performing the work.
• Annual updates to the tourist development council (TDC).
- Contract Period/Term: 3 years
- Non-Mandatory Pre-Proposal Conference Date: May 22, 2025
- Questions/Inquires Deadline: June 04, 2025