The Vendor is required to provide comprehensive media monitoring services capable of tracking, analyzing and reporting on media coverage across traditional and online media outlets.
- The service must deliver curated, timely and actionable insights that support strategic communications, reputation management, and stakeholder engagement.
- Stream 1 – media monitoring daily reports
• The media monitoring contractor will be responsible for monitoring and analyzing both traditional media (newspapers, prints, radio and television) and online media sources (refers to any content that is created, published, and distributed through the internet) and delivering curated daily reports / briefs according to keywords and subjects of interest defined by the council.
• Every business day, the media monitoring contractor must analyze media coverage published after the previous report, retain the coverage that is relevant to the council, include links for the relevant articles in a report by broad themes of interest and send it to the council’ employees before 8 am eastern standard time (EST / EDT which ever applies) through accessible digital means (by email, an online platform, etc.).
• The media monitoring contractor must also ensure that the links contained within the daily report are fully accessible by the employees and that they have the correct subscriptions to access the content.
- The report must include the following analytics (but not limited to) as a minimum:
• Summary of the most relevant media mentions
• Sentiment analysis (positive, neutral, negative)
• Key messaging and narrative tracking
• Identification of emerging media trends or potential issues
• Inclusion of direct quotes, links, and full articles (where available and permissible
• Categorization by topic, region, media type, or stakeholder as specified
- Other reports requirements
• The council also requires monthly media monitoring summary reports that include a range of quantitative and qualitative metrics to assess media visibility, reputation and impact.
• Media mentions
• Reach and impressions
• Sentiment analysis (positive, neutral, negative)
• Top media outlets
• Top authors / journalists
• Engagement metrics
• Emerging trends or topics
• Influencer / stakeholder coverage
• The media monitoring contractor must also be able to provide ad hoc media monitoring reports upon requests, outside of the regular reporting schedule.
- Stream 2 – web-based media monitoring platform
• The media monitoring contractor must provide access to a web-based media monitoring platform that continuously scans to the full media landscape of English and French language news sources across all state provinces and territories, with the ability to include international sources as required.
- The web-based media monitoring platform capabilities should include:
• Access up-to-date insights on a wide range of journalists and media outlets
• Track media mentions across all formats, including radio and television
• Generate accessible, on-demand reports that include relevant analytics
• View full articles and stories, including those behind paywalls or limited-access platforms
- The platform must operate on a 24/7 basis, monitoring news sources for content relevant to the council.
- It must also support the addition of specific news websites upon request by the council to ensure full coverage of emerging or niche sources.
- The platform must support advanced search functionality, such as county search techniques, to ensure the accuracy and relevance of search results.
- Reporting and analytics
- The platform must be capable of generating detailed analytical reports that provide insights into:
• Media reach and engagement for individual articles or mentions
• Sentiment analysis (positive, neutral, negative)
• Trends and media activity over time
• Key metrics and behavioral patterns of journalists and media outlets
- User experience and customization
- The platform must be:
• Intuitive and user-friendly, requiring minimal training
• Accessible via standard web browsers through secure login
• Equipped with customizable dashboards to meet the specific needs of the council
• Capable of tracking radio and television content using specified keywords, with access to transcripts or media clips where possible.
- Contract Period/Term: 2 years