The vendor is required to provide research and marketing strategies and development of media advertising.
- Emphasis would be focused on student recruitment, college advancement, economic development, and college programs.
- Include for services:
• Make recommendations for and coordinate public opinion research
• Assist the college in assessing its media advertising and marketing activities and purchase of advertising and marketing opportunities
• Assist the college in creative development of media advertising
• Assist the college in strategic communications planning in order to attain maximum public awareness of educational, research, program and public service activities
• Participate in, at a minimum, monthly planning meeting to provide marketing consultation and strategic direction of the media advertising opportunities
• Counsel and support for development of marketing plan
• Creative, copywriting, graphic design, media planning, media buying and placement services for campaigns that deliver broadcast and streaming television, radio, and social media and digital advertising
• Special market research projects such as focus groups and concept testing
• Monitor media purchases to verify correct messages and placements.
• Correct discrepancies as soon as possible and report to college marketing director.
- Contract Period/Term: 2 years
- Questions/Inquires Deadline: April 17, 2025