The Vendor is required to provide a comprehensive social media campaign that will target specific demographics to ensure a social media calendar and content to increase public awareness about the clinic.
- To create a social media content calendar and strategy to represent the brand on a cohesive banner across all channels.
- Development of a creative and effective social media strategy.
- Work with agency health department staff on timeline and content.
- Design and execution of multi-channel social media campaigns.
- Creation of compelling content for digital platforms, print, and other media.
• Social media posting for Facebook and Instagram
• Set up and optimize Instagram
• Optimize Facebook 2-3 posts per week 1 story per week
• Facebook and Instagram boosted posts
- Implementation of campaign; targeting outreach initiatives to diverse communities.
- Monitoring and analysis of campaign performance.
- Manage LinkedIn for agency health department.
• Begin posting 2-3 times per week crooked tree wellness clinic information to connect to professionals and organizations that will refer clients
- Google business profile management & posting
• Optimize google business profile post SEO-optimized captions with strong clinic on each pound weekly.
- Provide monthly reports on social media outcomes.