The vendor is required to provide to develop a list of high school and college student social media content creators who can promote various city programs on their channels.
- Posts would be developed by the content creators in their own style and voice with direction, input and approval from the city’s office.
- While there are no required results from any posts or campaigns, bonuses will be available if a campaign produces the targeted results laid out by the office at the start of the campaign.
- Targeted results will include but are not limited to engagement rate, follower growth, link clicks, direct sales or sign-ups, and reach.
- Provide links to all your active social media accounts and sign off from all relevant parties (guidance counselors/academic advisors and parent/guardian, if necessary).
- Suggestions for post content:
• Create visually appealing content showcasing the park.
• Highlight unique features, such as scenic trails, playgrounds, sports fields or picnic areas.
• Share personal experiences and anecdotes, include photos/video of you at the park.
• Encourage conversation about spending time outdoors.
- To promote local parks and recreation facilities as vibrant community hubs and encourage residents to spend more time outdoors.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: March 14, 2025