AI Enhanced Program Content Optimization Services

The Vendor is required to provide to enhance the visibility, performance, and enrollment effectiveness of priority academic program pages and key enrollment focused pages across website.
- Conduct a targeted performance review and provide substantive content redevelopment for up to one hundred (100) priority pages.
- This engagement is focused on strengthening agency presence across:
•    Traditional organic search environments
•    AI-assisted and generative discovery platforms
•    Conversational and question-based search behavior
•    Enrollment decision-making journeys
- This project does not include website redesign, CMS migration, or technical replatforming.
- Discovery & Strategic Alignment
•    Conduct a project kickoff meeting
•    Review existing SEO documentation and performance data provided by agency
•    Review analytics and performance indicators for selected pages
•    Align on enrollment priorities and page selection for Phase 1
•    Identify key audience segments (undergraduate, graduate, transfer, adult learners)
- AI/AEO/GEO & Search Performance Assessment
•    Organic search alignment
•    Structural clarity and heading hierarchy
•    Alignment with search intent
•    Conversational query coverage
•    AI readability and extraction potential
•    Competitive positioning relative to peer institutions
- Content Framework Enhancement
•    Evaluate current program and enrollment page frameworks
•    Recommend refinements to improve AI readability and structured clarity
•    Improve heading hierarchy and content sequencing where needed
•    Recommend structured FAQ integration where appropriate
•    Strengthen differentiation and outcomes-focused messaging
- Program & Enrollment Page Content Rewrite & Optimization
•    Review of existing content
•    Identification of structural and messaging gaps
•    Full rewrite or significant restructuring of page content
•    AI-informed structural formatting
•    Optimization of heading hierarchy and sequencing
•    Strengthened enrollment-focused messaging
•    Structured FAQ recommendations where appropriate
•    Metadata recommendations
•    Internal linking recommendations
- Expanded Content Redevelopment
•    Substantive rewriting and optimization of remaining selected program and enrollment pages
•    Application of structural improvements established in Phase 1
•    Refinement of AI readability and conversational alignment
•    Continued strengthening of differentiation and outcomes messaging
- Measurement & Sustainability
•    Baseline metric identification
•    Recommended KPIs
•    Organic visibility tracking considerations
•    Engagement and conversion performance indicators
•    Guidance on tracking AI-driven referral traffic where feasible
- Project Structure & Production Expectations
•    Monthly page production capacity
•    Staffing model and roles
•    Quality assurance processes
•    Assumptions regarding agency review timelines
•    Revision limits beyond the required two rounds