AI Marketing and Communication Platform

The Vendor is required to provide the college with AI marketing and communication platform.
- Overall goal: Enhance marketing and communications for enrollment, improve retention, and optimize student experience. The tool will address a large volume of inbound questions and inquiries from prospective students, particularly international graduate students, and will require a robust system.
- Specifications:
•    Unified single platform that supports the prospect to admission student pipeline.
•    Multi-channel campaign tools, with AI-powered agents that assist in developing content, building landing pages, and launching outreach.
o    Email and built-in SMS delivery
o    Audience segmentation and targeting
o    Message personalization
o    Campaign scheduling, automation, and workflows
o    AI-powered content drafting
o    Performance tracking and analytics
o    Communication timing recommendations based on user patterns
•    Pre-built content and campaign assets (sometimes called “packs” or “templates”)
•    AI assisted copy write features that assist with building content that align with college tone and messaging.
•    Landing page and microsite builder platform with AI assisted features.
o    Can describe goals and audience and use AI to create landing pages that can be edited, instead of building landing pages from scratch.
o    Landing pages must be able to include, call to actions, headlines and supporting text, college-branded content, images, and layout structures.
o    No coding required
o    Mobile responsive
o    Analytics integration Native platform analytics and Slate reporting
•    Form builder with lead capture, information collection, and data integration with student profiles
•    AI-powered chat bot that captures leads, prompts students to engage, and delivers immediate follow-up.
o    Can escalate to staff person when necessary - Triggers include when the bot cannot answer the question and if the person asks for a live person. Escalation via staff members email and notification in the platform
•    Generative AI-powered search tool designed to help prospective students quickly find info about college.
•    AI functions are controlled by a “knowledge-base” built by the college. Learns websites, docs, and other info provided by college. Not open-AI
•    CRM that provides centralized database of student records
o    Unified student profiles
o    Engagement and communication history
o    Data management and tracking
o    Ability to use tags to segment users
•    AI assisted support for staff to help complete tasks and navigate platform more efficiently
•    Automations available to create workflows and communication based on user action and rules.
•    Integration options with Slate
•    Managed services – 10 hours week of service from Respondent to provide execution, optimization, and support in building, maintaining, and expanding platform.