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A government agency in California issued “Digital Signage Services” (RFP). Solicitation GDA-0162 closed on August 21, 2025. Eligibility: Only for USA Organization.
The Vendor is required to provide economic consultant services to provide a market study that analyzes advertising revenue generation and market saturation related to digital signage.
- Provide a comprehensive analysis of the potential economic effects of the proposed Digital Signage Ordinance, focusing on two primary areas:
• Estimating the potential revenue that could be generated within the digital advertising market.
• Assessing the potential effects of advertising saturation on consumer engagement, advertiser ROI, and overall market dynamics.
- Revenue Estimation:
• Forecast of total market size for digital advertising on the third street promenade and county place shopping center
• Breakdown of potential revenue generation by number of digital displays.
• Forecast of revenue growth trends over the next 15-20 years.
- Advertising Saturation Impact:
• Analysis of how advertising saturation impacts consumer behavior, including ad fatigue, engagement rates, and potential shifts in content consumption.
• Impact assessment on advertiser ROI due to increased competition and oversaturation of ad space.
- Comprehensive Market Study
• The study will be used to inform the ordinance's regulatory framework (such as appropriate number of permitted signage).
• The consultant will be retained to assist the City on an as-need basis in negotiating financial terms of future development agreements with signage operators, utilizing the knowledge and recommendations of the market study.
- Contract Period/Term: 5 years
- Questions/Inquires Deadline: July 31, 2025
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Quick answers about deadlines, eligibility and submission for this solicitation.
No. This opportunity (GDA-0162) closed on August 21, 2025. See similar open RFPs below.
A government agency in California. The buyer's contact and submission details are in the solicitation documents.
Only for USA Organization.
Contract term: 5 years.
Questions and inquiries must be submitted by July 31, 2025.
Yes. After purchase, with a subscription or during a free trial, the RFPPlanet AI Assistant answers questions sourced from this RFP’s documents, such as requirements, evaluation criteria and key dates.
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