Graphic Design Services

The vendor is required to provide graphic design services for include:
1. Discovery and strategy
•    Review research, audience data and competitive set.
•    Facilitate stakeholder workshops (leadership, staff, patrons, community partners).
•    Articulate brand positioning, personality and messaging pillars.
•    Brand audit summary.
•    Brand strategy and creative brief.
2. Visual identity development
•    Develop a minimum of two (2) distinct creative directions.
•    Refine selected direction through up to three (3) rounds of feedback.
•    Primary and secondary logos (horizontal, vertical, icon‑only).
•    Color palette and secondary color palette, typography system, graphic elements.
•    Accessibility‑compliant color and contrast specs.
•    Logo lockups with the city of mesa logo.
3. Sub‑brand and program extensions
•    Create a sub-branding system for:  
o    Mesa contemporary arts museum
o    Mesa arts center foundation
o    Members circle at mesa arts center
o    Mesa arts center art studios  
o    Mesa arts center volunteers
o    Mesa arts center event services
•    Logo lockups and usage guidance for each sub‑brand
4. Collateral and template suite - 
•    Design key collateral: business cards, notecards, letterhead, envelopes, PowerPoint, email header, electronic signatures, social media post and grid, print and digital ads, large‑format signage (banner, window cling, marquee, billboard).
•    Editable, print‑ready files (adobe cc + packaged fonts).
•    Brand gifs and animation.
•    Editable templates in microsoft office.
5. Brand guidelines - 
•    Compile a comprehensive standards manual.
•    Pdf + interactive (web‑based) brand guidelines.
•    UI style guide*.
6. Launch support - 
•    Provide rollout plan and asset handoff.
•    Final suite of materials.
•    Training deck.
- Budget not-to-exceed $50,000.00 and $60,000.00

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 07, 2025