The Vendor is required to provide graphic design, branding, and creative services firms to develop the inaugural visual identity system for Office.
- Creating a professional, culturally informed, accessible, and enduring identity system that reflects the office’s statewide mission, authority, responsibilities, and commitment to protecting the people, property, natural resources, cultural resources, and communities.
- The identity system shall establish the visual foundation for agency communications, public education, wildfire preparedness initiatives, Community Risk Reduction efforts, legislative engagement, stakeholder outreach, ceremonial functions, and operational activities.
- Core Identity Package.
• Primary logo; with the initial draft submission no later than August 31, 2026.
• Secondary logos
• Alternate logo configurations
• Official agency seal
• Color palette
• Typography standards
- Uniform Credential Package.
• Official uniform patch
• Badge concept
• Inspector credential concept
• Investigator credential concept
• Nameplate concepts
- Recognition package.
• Official challenge coin design
• Certificate design standards
• Award and recognition concepts
- Vehicle Graphics Package.
• Administrative vehicle graphics
• Response vehicle graphics
• Specialty vehicle graphics
• Trailer graphics
• Marking standards and placement guidance
- Outreach and Events Package.
• Table throw/table drape graphics
• Pop-up display backdrops
• Step-and-repeat media backdrop
• Pop-up tent graphics
• Banner stand graphics
• Event signage concepts
• Recruitment display concepts
• Public education display concepts
- Administrative Package.
• Letterhead template
• Memorandum template
• Report cover template
• Email signature template
- Presentation Package.
• PowerPoint template
• Legislative briefing template
• Public meeting template
• Training presentation template
- Public Education and Community Risk Reduction Package.
• Youth fire safety education
• Fire prevention campaigns
• Wildfire preparedness campaigns
• Community Risk Reduction initiatives
• Senior fire safety programs
• Home safety campaigns
• Lithium-ion battery safety campaigns
- Wildfire Preparedness Identity Package.
• Wildfire preparedness
• Defensible space initiatives
• Home hardening initiatives
• Community wildfire resilience programs
• Wildfire public education campaigns.
- Brand Standards Guide.
• Logo standards
• Seal standards
• Patch standards
• Challenge coin standards
• Vehicle graphics standards
• Outreach standards
• Signage standards
• Presentation standards
• Public education standards
• Typography standards
• Color standards
• Approved applications
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