Graphic Design Services

The Vendor is required to provide as-needed design services for print and digital communications, outreach materials, publications, presentations, and other public-facing content.
- Graphic design services that may include, but are not limited to:
• Brochures, flyers, rack cards, fact sheets, handouts, and outreach materials.
• Digital graphics for social media, email newsletters, websites, and online advertisements.
• Report layouts, cover designs, and long-form publications.
• Presentation slide templates and slide deck design.
• Event signage, banners, and display graphics.
• Iconography, infographics, charts, and data visualization.
• Photo formatting, image selection, and design enhancements (consistent with county guidelines).
• Creative concept development and consulting on visual communication strategies.
- Brand and style requirements:
1. Typography
• Use only approved county fonts such as aptos, arial, calibri, helvetica.
• Follow minimum font sizes and digital accessibility rules.
2. Color palette
• Use approved county primary and secondary color palettes in accordance with the guide.
• Color usage must meet a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text and graphics.
3. County seal and logos:
• The county seal/logo is required on all outreach and marketing materials.
• Seal/logo placement, aspect ratio, and size must follow guidance in the style guide.
• Division and program logos may be used only as secondary elements.
4. Image use and alt text
• Follow all guidelines for imagery, including authenticity, diversity, representation of county, and required alternative text (alt text) for all digital images.
- Accessibility requirements
1. All digital and print materials produced under this contract must comply with:
• Ada title ii accessibility requirements.
• Section 508 of the rehabilitation act.
• WCAG 2.1 AA standards for digital content accessibility.
2. Accessibility requirements include, but are not limited to:
• Sufficient color contrast between text and background.
• Properly structured headings, lists, and reading order.
• Fully compliant alt text for images.
• Avoidance of text embedded in images unless accessibility is preserved.
• Ensuring fonts, sizes, spacing, and visual elements meet accessibility standards for readability.
• All digital pdfs shall be fully accessible and compliant with section 508 and WCAG 2.1 AA standards.
• Final deliverables shall be remediated as needed to ensure compliance.