Public Health Cal Fresh Healthy Living Program Implementation Services

The vendor is required to provide public health calfresh healthy living (CFHL) program highlights four programmatic priorities that integrate nutrition education, policy, systems, and environmental (PSE) change approaches on multiple levels to support community health goals and address obesity prevention.
- These priorities must be incorporated into the overall workplan:
• Advancing equity and decrease disparities
• Healthy beverage consumption and purchases
• Supporting policy, systems, and environmental change at the community level
• Reaching and impacting youth
- A summary of these is as follows:
a. Setting #1: schools (k-12, elementary, middle, high)
1. Strategies
• Access to physical opportunities
• Behavioral economics
• Nutrition standards
2. Sub-strategies
• Community physical activity opportunities
• Food waste prevention, recovery, and redistribution
• Gardens
• Jurisdiction level policy support
• Nutrition standards
• Water access and appeal
b. Setting #2: parks and open spaces
1. Strategies
• Access to physical opportunities
• Behavioral economics
2. Sub-strategies
• Community physical activity opportunities
• Food waste prevention, recovery, and redistribution
• Jurisdiction level policy support
• Share use agreement
• Water access and appeal
c. Setting #3: healthcare clinics & hospitals
1. Strategies
• Access to healthy food
• Nutrition standards
2. Sub-strategies
• Capacity building for food distribution
• Nutrition standards
• Water access and appeal
- Program priorities:
• Advancing equity and decreasing disparities
• Healthy beverage consumption and purchases
• Supporting policy, systems, and environmental change at the community level
• Reaching and impacting youth.
- Contract Period/Term: 3 years
- Pre-Proposal Conference (Non-Mandatory) Date: April 14, 2025
- Questions/Inquires Deadline: April 16, 2025