Recruitment Initiative Services

The Vendor is required to provide to coordinate, manage, and execute a comprehensive advertising and marketing-based recruitment initiative for the agency.
- The creative aspects of the initiative may include leveraging and positioning of current agency branding and messaging, photography, graphic design and videography, and development of recruitment specific social media collateral for dissemination on agency social media platforms.
- Recruiting firms capable of 
•    Conducting market research, audience testing, data analysis, and tailored recruitment strategy; 
•    Creating impactful advertising and messaging collateral that can be distributed through both traditional and digital advertising channels; and 
•    Providing media buyer/media broker services.
- Services include, but are not limited to:
•    Conduct relevant market research;
•    Conduct relevant audience testing;
•    Conduct data analysis;
•    Develop a tailored strategy with a focus on attracting both in-state and national candidates who will meet agency minimum qualification requirements for its training academy;
•    Develop a robust and comprehensive creative recruitment campaign with focus on new agency advertising and messaging collateral based on relevant research, testing, and analysis;
•    Multi-media production; 
•    Media buy planning;
•    Media buy placement;
•    Web site content consultation and collateral development as pertaining to recruitment and applicant engagement efforts; and 
•    Production that includes collateral, print, radio, television, online, video, social media, and any other channels that can drive successful and measurable results (i.e., increased academy cadet hires).
- Provide photography and videography services.
- Provide advertising services.
- Develop social media content to be utilized on already-approved social media channels.
- Collaborating with the Office, it is anticipated that the campaign’s media plan may include, but is not limited to, the following:
•    Mass/Paid media – radio, TV, billboards, newspapers, digital, industry publications, etc.
•    Social/Personal media – e-mail messaging, Facebook, X (formerly known as Twitter), LinkedIn, YouTube, etc.
•    Earned media – news releases, PSAs, story placements, etc.
•    Targeted media – presentations, webinars, events, direct mail, Town Halls, etc.
•    Promotions.
•    Print material such as brochures and banners.
- Recommendations may also include, but are not limited to, the following:
•    Identification of specific media to be used
•    Timing, frequency, penetration, and length of placement
•    Allocation of placement within selected media
•    Justification of media allocation and integration in campaign, cost effectiveness, and return on investment
•    Itemization of media cost.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: November 14, 2025