The Vendor is required to provide to develop a comprehensive recruitment strategy.
- This effort will include materials and messaging to promote successful recruitment of interested and qualified candidates for the Police Department team located in the City.
- Consultant shall utilize innovative recruitment techniques and a creative, storytelling approach to attract qualified candidates.
- The consultant will be expected to perform the following tasks:
• Plan, design and create professional and engaging recruitment materials for the city police department that showcase the department’s unique brand. Deliverables will include:
• Design handouts for recruitment events such as flyers or pamphlets.
• A dedicated recruitment website for the city police department.
• Write, film and produce recruitment videos for multiple audience and locations, including a recruitment website, social media and other digital marketing.
• Photography of police officers, vehicles, equipment etc. To create marketing materials.
• Design graphics, write copy and strategy for a digital marketing campaign.
• Administration of a digital marketing strategy with targeted online ads on social media and other locations.
• Remain consistent within the city police department branding.
• Recorded video footage, video files, photographs, graphics and other materials provided to the city on project completion.
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