Sponsorship Development Services

The Vendor is required to provide sponsorship development services.
- Assist the City in identifying, packaging, marketing, and securing sponsorships and partnership revenue associated with City events, programs, and assets.
- Provide comprehensive sponsorship development services, including but not limited to:
• Development of a comprehensive sponsorship and partnership strategy aligned with the City’s brand, events, facilities, and long-term economic development goals
• Identification, creation, and valuation of sponsorship assets across City programs, events, facilities, and public spaces
• Creation of high-quality sponsorship packages, marketing materials, and sales collateral
• Active sales, outreach, and solicitation of sponsors at the local, regional, and national levels
• Structuring and negotiation of sponsorship agreements, including multi-year partnerships where appropriate
• Management and stewardship of sponsor relationships to ensure fulfillment of obligations and long-term partner retention
• Coordination with City staff to ensure brand alignment, design integrity, and consistency with public expectations
• Develop and implement programs for naming rights opportunities, including but not limited to City facilities, parks, recreational fields, public spaces, infrastructure elements, and signature event features
• Identify and cultivate opportunities for legacy gifts and long-term philanthropic contributions, including donor recognition programs aligned with public assets and community priorities
• Assist the City in establishing policies, pricing frameworks, and term structures for naming rights and legacy contributions
• Ensure all sponsorship, naming rights, and legacy gift opportunities are structured in a manner consistent with public-sector standards, community values, and City Council expectations.