Media and Social Media Monitoring Services

The Vendor is required to provide to the university’s central communications, media relations, and marketing teams - is responsible for media and community relations, as well as issues management for the university.
- Thorough, accurate, and timely monitoring of media and social media coverage of the university is paramount, accompanied by ease of reporting and customized dashboard overviews.
- Traditional media and social media to identify trends, celebrate successes and reach of our researchers, students, and academics, contribute to analysis of issues, and to alert the teams, as well as leadership, to emerging issues of concern, or issues that may have an impact on the reputation of the university locally, provincially, nationally, and internationally.
- Media monitoring system will draw on traditional media, social media and app platforms to demonstrate and/or elicit the following, but not limited to:
•    Specific stakeholder statement(s) about the university and/or issue(s) related to the university
•    Successfully filter and exclude “irrelevant posts”
•    Creation and distribution of customizable reports that allow for subject/topic categorization
•    Identify issues for leadership, which include but are not limited to the following:
o    Media issues (issues that may affect reputation, public opinion, etc.)
o    Faculty and staff issues (issues that faculty and staff may post about on blogs, social media, etc.)
o    Student satisfaction (issues around quality of education/experience that students may make public)
o    U of r research and researchers
o    Safety (issues around safety/security of campus, emerging issues, such as planned protests/demonstrations)
- Identify and record the reach, share of voice, engagement and other measurements of the university’s communication and marketing efforts which may include but are not limited to, mentions in or from the following:
•    Traditional media: online, TV, radio, and print
•    Tri-councils
•    Professional organizations (e.g. Engineers country)
•    General social media or public mentions
•    Other (e.g. Special publications such as the agency ranking, etc.)
- The system must include real-time social listening tools to monitor public sentiment, track topics and hashtags, identify influencers, benchmark against competitors, and detect emergent issues.
- Media and Social Media Monitoring System Requirements
•    User-friendly interface and functionality
•    Customer support and training
•    English translation (as required)
•    Varying levels of access/dashboard view for designated team members
•    Supports API integration and data ownership lies with the university.
- Search Capabilities
•    Keyword searches that can be updated instantly +
•    Compile relevant content (i.e. No superfluous results, e.g. University)
•    Allows searches of specific sites (e.g. University on Instagram, etc.)
- Specific to Social Media and Apps
•    Allows for the addition of new apps/sites to monitor (e.g. TikTok, etc.)
•    Geo-location (e.g. Shows and categorizes posts from agency area)
•    Includes source information (e.g. Who posted, when, where, which site) where possible
- Specific to Social Media and Apps
•    Includes source information e.g. Who posted, when, where, which site where possible
•    Sentiment analysis
•    Customizable based on the university’s priorities (reach, engagement, top-performing posts, etc.)
- Newsletter(s) Generation Capabilities (Optional)
•    Monitoring systems that generate newsletters from traditional media, social media and web content feeds must take into consideration integration capabilities with the university’s existing web and email systems (Microsoft outlook).
- Social Media Publishing Platform (Optional)
•    Intuitive and user-friendly social media publishing tool that allows for simultaneous posting to multiple platforms based on the same content.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 27, 2025