Development of Mobile Application Printed Map Marketing Plan and Community Engagement Services

The vendor is required to provide to design, develop, and implement a comprehensive mobile application, a complementary printed map, a robust marketing plan, and strategic community engagement initiatives for the new African american heritage trail.
- Mobile application development (iOS and android)
a. Core features required:
• Interactive map:
o GPS-enabled map displaying the trail route, points of interest (pois), and the user's current location.
o Clear visual indicators for each trail site.
o Ability to zoom, pan, and rotate the map.
o Offline map capability (downloadable content for use without internet access).
• Site information pages:
o Dedicated pages for each poi, accessible via map tap or a browsable list. 
o Integration of textual content (narrative provided by the city).
o Integration of high-resolution images (provided by the city or sourced and created by the vendor as per the proposal).
o Seamless integration of audio and video narratives.
• Audio narratives:
o Integration of professionally recorded audio narratives for each site. 
o Play/pause/stop functionality.
o Volume control within the app.
o Ability to loop audio.
• User experience (UX) and user interface (UI):
o Intuitive navigation and clear user flow.
o Visually engaging design that complements the trail's historical and cultural themes.
o Branding consistent with the African american heritage trail's visual identity.
• Accessibility features (ADA compliance):
o Text-to-speech option for all textual content.
o Adjustable font sizes and contrast options.
o Clear labeling and navigation for screen readers.
o Consideration for users with mobility impairments (e.g., clear trail path display).
• Backend content management system (CMS):
o A robust, user-friendly CMS that allows existing city staff to easily:
▪ Upload and manage text content for each site.
▪ Upload and manage images and audio files.
▪ Add/edit/remove trail sites and pois.
▪ Update map data.
▪ Manage user feedback/analytics.
• Analytics integration:
o Ability to track app usage, popular sites, user demographics (anonymized), and other relevant metrics.
• Maintenance and support:
o Provision for ongoing maintenance, bug fixes, and security updates for a minimum of one-year post-launch.
o Clear service level agreements (SLAs) for response times.
o Future scalability for additional features or content.
- Audio content creation
• Professional voiceover recording:
o High-quality voiceover recordings for each trail site, performed by professional voice artists who can convey the narrative with appropriate tone and emotion.
o Multiple voice options (e.g., diverse voices, different accents if culturally appropriate and desired).
• Sound engineering:
o Mixing, mastering, and editing of audio files to ensure consistent quality and volume.
o Inclusion of subtle background music or ambient sound effects (if specified and agreed upon).
• Scripting support (optional/if not provided by city):
o Proposers should indicate if they offer services for reviewing and editing existing narrative content into engaging audio scripts suitable for a mobile experience. 
o The primary narrative will be provided by the city.
- Visual content creation (as needed)
• Photography and videography:
o Proposers should indicate if they offer professional photography or videography services to capture additional visual content for the app. 
o The city will provide a substantial portion of the visual assets.
• Image optimization:
o Optimization of all visual content for various mobile screen sizes and resolutions to ensure high quality and fast loading times.
- Printed map development
• Design and layout:
o Professional, high-quality map design that is clear, easy to read, and visually appealing.
o Integration of the trail route, all marked sites, trailhead, and key surrounding landmarks (e.g., public parking, restrooms).
o Consistent branding with the mobile app and overall trail identity. 
o Inclusion of city of logo and branding.
• Content:
o Clear legend, scale, and compass rose.
o Brief introductory text about the trail (provided by the city). 
o Key contact information for the city.
o QR code linking to the mobile application download page. 
• Print-ready files:
o Delivery of high-resolution, print-ready files (e.g., pdf, ai, eps) suitable for professional offset printing.
o Recommendation for paper stock and finishing (e.g., folding).
- Project roll-out and engagement support
• Collaboration with advisory committee: work closely with the African american heritage trail advisory committee throughout the project, especially during design, content review, and launch planning.
• Community engagement for roll-out: develop and execute a plan for engaging the community at large during the app's roll-out, ensuring broad awareness and adoption.
• Support for trail opening event: provide technical and logistical support for a celebratory trail opening event, which may include on-site app demonstrations and troubleshooting assistance.
- Marketing plan development
• Development of a comprehensive marketing plan to promote the African american heritage trail mobile application and printed map. 
• This plan should include strategies for app download, trail visitation, and community engagement.
- Questions/Inquires Deadline: July 18, 2025