Professional Services

The vendor is required to provide countywide regional transportation planning and funding agency.
- The program should include but not be limited to the following elements:
1. In-person public and community outreach:
• This engagement should include tele-town halls, opportunities for community tabling, hosting public meetings or open houses, and setting up presentations and one-on-one meetings with city councils, elected officials, tribes, community leaders, and local organizations (e.g., service clubs, trade associations, chambers of commerce, etc.).
2. Digital and social media platform engagement, awareness, and reach: 
• This engagement should include the development of organic and paid social media content that will be delivered to riverside county residents; encouraging transportation champions to help public education across social media and recommend and implement strategies for increased digital awareness
3. Earned and paid media: 
• This engagement should include a proactive approach to receiving earned media coverage of the traffic relief plan (TRP) and the commission’s efforts for funding opportunities. 
• The strategy should include the use of traditional and non-traditional media opportunities, developing media packets, pitching stories, developing news releases, identify interview opportunities, podcasts, and op-eds. 
• Paid media will require a strategic plan with clear reach goals.
4. Cultivation of transportation champions: 
• Identify community leaders who will join the public information and awareness program and who will share the contents of the information and awareness program.
 5. Direct-mail and educational materials: 
• This engagement includes identifying and implementing opportunities to share educational materials (or leave behinds) at libraries, city halls, and other public locations and by direct-mail.
- Goals
• Increase the public awareness of the TRP by at least 15% (from a base line number surveyed in 2024) by spring 2026. 
• Assist agency in building meaningful relationships with the public about projects and programs contained in the TRP by identifying and successfully have at least 30 representatives or champions talk about the TRP either in-person, on video, or on other formats. 
• Identify, schedule for agency staff, or potentially participate in at least 50 community events/public meetings educating residents, and officials on the trp. 
• Deliver the TRP to 50% of the adult residents in riverside county. 
• Engage with 7% of adult residents on the trp. 
• Identify other goals that will enhance the delivery of the TRP to riverside county residents, including in rural areas.
- The total program budget may not exceed $750,000.
- Contract Period/Term: 1 year
- Mandatory/ Pre-Proposal Conference Date: June 5, 2025
- Questions/Inquires Deadline: June 19, 2025