The Vendor is required to provide to develop and execute $750M comprehensive bond campaign strategy to support capital improvements.
- The consultant will provide expertise in campaign planning, funding strategy, community engagement, communications, and risk management to ensure that the board makes the best decision possible regarding whether to place a bond measure on the ballot and the form of any such measure, and to ensure successful passage of any such bond measure.
- Strategic Campaign Planning
• Develop a comprehensive bond measure strategy and timeline.
• Conduct stakeholder analysis and identify key influencers.
• Advice on legal and compliance considerations related to public agency campaigns.
- Capital Improvement Planning Support
• Collaborate with district leadership to align bond measure messaging with capital improvement priorities.
• Assist in translating technical facility needs into community-friendly language.
• The district is outsourcing a separate contractor to provide bond project scoping: collaboration between the capital bond measure strategies consultant and perkins eastman for the capital bond project scoping effort.
• The district is running a comprehensive marketing campaign: partner with we us them to support broader outreach efforts.
- Campaign Funding Strategy
• Identify and advise on potential funding sources for bond measure activities.
• Support budget development for bond measure-related expenditures.
• Recommend cost-effective outreach and engagement methods.
- Community Engagement and Outreach
• Design and implement a community engagement plan, including town halls, listening sessions, and stakeholder meetings.
• Develop messaging and materials tailored to diverse community audiences.
• Facilitate partnerships with community organizations and local leaders
- Communications and Public Relations
• Create a communications plan including branding, messaging, and media strategy.
• Develop bond measure materials such as flyers, presentations, social media content, and FAQs.
• Provide media training and support for District spokespersons.
- Data Analysis and Voter Insights
• Conduct polling, survey, and focus groups to assess community sentiment.
• Analyze voter demographics trends to inform bond measure strategy.
• Provide regular reporting and recommendations based on data insights.
- Risk Management Strategies
• Risk Identification: Assess potential risks to campaign success, including political opposition, misinformation, legal challenges, and public skepticism.
• Mitigation Planning: Develop contingency plans for high-risk scenarios, including alternative messaging, rapid response protocols, and stakeholder reengagement strategies.
• Compliance Monitoring: Ensure all campaign activities adhere to local, state, and federal laws, including guidelines for public agency in bond campaigns.
• Crisis Communications: Prepare a crisis communication plan to address unexpected events or negative publicity.
• Reputation Management: Monitor public sentiment and media coverage and advise on proactive reputation management strategies.
- Contract Period/Term: 1 year
- Mandatory Pre-Proposal Conference Date: November 12, 2025
- Questions/Inquires Deadline: November 13, 2025
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