Advisory and Consulting Services

The Vendor is required to provide on-call advisory and consulting services in support of statewide economic development priorities.
- The need for flexible, specialized expertise to supplement internal teams on a project-specific, as-needed basis.
- Policy, Governance, and Strategic Advisory Support
•    Policy analysis and advisory support related to economic development initiatives.
•    Interpretation of legislation, regulations, and budgetary provisions.
•    Governance best practices and organizational alignment support.
•    Advisory services to support compliance, oversight, and accountability.
•    Strategic guidance on public-sector operations and intergovernmental coordination.
•    Research and support related to the attraction and retention of talent to serve state businesses (including remote workers/digital nomads as a talent pool).
- Marketing, Brand, and Communications Advisory Services
•    Strategic communications and public affairs advisory support.
•    Brand strategy development and stewardship.
•    Marketing-related planning, execution support, and optimization.
•    Executive messaging, speechwriting, and public positioning.
•    Media relations strategy, including crisis communications counsel.
•    Marketing performance measurement, analytics, and KPI development.
•    Alignment of messaging across earned, owned, and paid channels.
•    Cross-agency communications coordination and stakeholder engagement support.
•    Management of interactive websites, including sites in support of small and local businesses.
- Program Design, Implementation, and Initiative Support
•    Program design, launch, and implementation support.
•    Project and initiative management from concept through close-out.
•    Business development and pipeline advisory services, involving data analysis and data-driven guidance.
•    Market research, performance analysis, and economic impact tracking.
•    Stakeholder engagement with businesses, investors, and partners.
•    Development of reporting tools, dashboards, and performance metrics.
•    Advisory support to internal teams managing complex initiatives.