Sponsorship Management Services

Sponsorship Management Services to develop, implement, and manage a comprehensive, multi-year sponsorship, public-private partnership, advertising, and naming rights revenue program for the City.
- Services shall provide, at a minimum:
• Comprehensive sponsorship asset inventory and valuation model for CFTA, CSMOA, arts and cultural programs, and approved community parks and recreation assets.
• Multi-year naming rights and sponsorship strategy for facilities, rooms, amenities, galleries, exhibitions, programs, and approved public-facing assets.
• Development of a tiered sponsorship framework with recommended price ranges, term lengths, exclusivity rules, and renewal provisions.
• Digital, livestream, ticketing, website, email, social media, pre-show, gallery, and exhibition sponsorship integration.
• Exterior monument, lobby, donor wall, wayfinding, venue, gallery, museum, public art, and approved event signage opportunities.
• CFTA, CSMOA, community parks and recreation sponsorship exposure strategy using the attendance, education, event, engagement, and KPI metrics provided by the city.
• Prospect list development, category targeting, outreach materials, sales strategy, and sponsor pipeline management.
• Revenue projections including conservative, moderate, and aggressive scenarios over a five (5) year outlook, with optional long-term projections where appropriate.
• Implementation, onboarding, renewal, and sponsor stewardship strategy.
• Sponsor fulfillment and asset delivery verification process.
• Quarterly reporting and sponsorship pipeline dashboard.
• Annual valuation reassessment and recommended inventory updates based on attendance, utilization, exhibition, class, event, digital, KPI, and community impact data.
• CRM tracking and management of sponsor prospects and sponsor obligations.
• Sample sponsor agreements, term sheets, fulfillment reports, and renewal plans.