Marketing Services

The vendor is required to provide that marketing services to enhancing and preserving old town downtown area.
- Background research + strategy
• Review existing old town marketing materials, strategic plan, signage, and logos to build upon for a cohesive and recognizable brand campaign.
• The previous old town marketing strategic plan and schedule that will utilize social media, video, and other suggested media.
take new photography and video footage of old town on a quarterly basis, ensuring diverse representation of businesses and activity
- Digital and social media
• Create engaging content for both the old town Instagram and Facebook pages, submitting a monthly content calendar to the and the city team for review and approval.
• Repost posts or stories from businesses on the old town social media platforms.
• Create and execute a social media advertising campaign to help grow the old town lafayette channels, with targeted strategies to attract diverse audiences.
• Graphic design related to any proposed social media posts. the agency will be given access to the city of and photo gallery as needed.
• Graphic design assistance for districtwide events organized by community groups, including event flyers, maps, posters, or digital assets to ensure cohesive district branding and enhance the promotion of these events.
• Create a resource guide with tips and best practices for small business marketing, available to all district businesses.
• Provide free small business marketing consultations to review social media accounts or answer any questions.
- Digital advertising
• Create and execute a digital advertising campaign to attract residents and visitors to old town lafayette, including for districtwide events.
- Public relations
• Work with media outlets and bloggers/influencers to secure print or digital features for old town three per year.
• Engage with users online by actively responding to reviews, comments, and tags on social media platforms.
- Marketing strategy
• Utilize campaign results to help tailor the old town lafayette marketing strategy over time.
• An annual review of the marketing strategy to assess outcomes and recommend adjustments for the upcoming year.
- Contract Period/Term: 2 Month
- Questions/Inquires Deadline: February 14, 2025