Marketing Strategy and Creative Services

The vendor is required to provide that strategic marketing and advertising plan that will increase passenger enplanements from day’s catchment area.
- The initiative includes rebranding, website redesign, creative asset development, new logo, and a comprehensive media strategy.
- A consultant, assisting in the development of a comprehensive marketing strategy and plan to help day reach its full potential as a domestic and international gateway, achieving the following:
•    Reposition the airport as a vital regional hub that reflects the community’s identity and growth. 
•    Increase brand awareness and improve user experience for travelers, partners, and stakeholders. 
•    Launch a refreshed digital and physical brand presence, with consistent messaging across all platforms including signage, branded merchandise, and social media sites like Facebook, Instagram, X, LinkedIn, etc.
1. Brand strategy and identity
•    conduct stakeholder interviews, competitive analysis, and brand audit.
•    develop brand positioning, messaging, and tone guidelines.
•    design a new logo, color palette, font system, and brand style guide.
2. Website design and development
•    Design and develop a new, responsive, ADA-compliant website optimized for mobile use.
•    Integrate flight information, parking availability, concessions, and live updates.
•    Include an intuitive CMS and possibly provide training for airport staff.
•    Update website content.
3. Creative asset development
•    Produce branded collateral (e.g., signage, brochures, business cards, wayfinding).
•    Develop print, digital, and video assets for multiple platforms, utilizing SEO optimization.
•    Manage day social media platforms in coordination with day marketing staff
•    Create airport advertising templates (social media, display boards, banners).
4. Media planning and buying
•    Research and recommend strategic media placements and event sponsorships to include print, digital, outdoor, radio, and OTT.
•    Develop media plans and negotiate ad space to maximize reach and ROI.
•    Manage campaign execution and reporting.
5. Campaign development
•    Design seasonal and evergreen campaign concepts tailored to the airport's markets.
•    Provide production, execution, and performance tracking.
6. Public relations and community engagement
•    Propose strategies to engage local media and community stakeholders.
•    Develop content for day blog, press releases, and presentations.
•    Provide recommendations for annual, regional event sponsorship strategy
•    Support launch events and airport-hosted initiatives.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 1, 2025