Digital Marketing Services

The Vendor is required to provide AI-assisted, data-driven enrollment marketing services support recruitment, inquiry management, engagement, and enrollment growth for upcoming admission cycles, with an emphasis on continuity, data integrity, and sustained market presence.
- Enrollment projections
•    Based on comparable dual-degree and professional graduate programs, institutional capacity, and market demand, our realistic enrollment targets are as follows:
o    End of year one (2026–2027): 10 enrolled students
o    End of year two (2027–2028): 20 enrolled students
•    These projections reflect a deliberate, sustainable growth model focused on academic quality, student support, and long-term program viability.
- AI-assisted enrollment marketing strategy and execution
•    Design and execution of targeted digital enrollment marketing campaigns 
•    Use of artificial intelligence and data analytics to identify, segment, and engage prospective students 
•    Personalized outreach strategies aligned with student interests and program objectives 
•    Continuous campaign optimization using performance metrics and analytics
•    Project in which the company developed and designed an enrollment marketing campaign using AI and data analytics to identify, segment, and engage prospective students.
- Digital content development and distribution
•    Development of enrollment marketing content including:
o    Digital advertisements
o    Social media campaigns
o    Program-specific landing page content
o    Email and automated nurture campaigns
•    Distribution of content across web-based and digital communication platforms
•    Messaging tailored to graduate-level, working professional, and agribusiness audiences
- Customer service and engagement support
•    Provision of inquiry management services for prospective students
•    Online chat and digital inquiry response capabilities
•    Escalation and routing of inquiries requiring university staff involvement
•    Tracking and reporting of inquiries and follow-up actions
- Virtual recruitment events and webinars
•    Development and management of live, virtual, and evergreen recruitment events
•    Promotion and marketing of recruitment events
•    Tracking of participation, engagement, and follow-up activities
•    Reporting on event effectiveness and outcomes
- Data analytics, reporting, and optimization
•    Ongoing monitoring of enrollment marketing performance
•    Analytics related to inquiries, engagement, and conversion trends
•    Market analysis and enrollment forecasting
•    Monthly and quarterly performance analytics reports
- Systems, hosting, automation, and licensing
•    Provision and maintenance of platforms required to support enrollment marketing activities
•    Hosting and system support necessary to deliver services
•    Automation tools to support workflow efficiency and personalization
•    User access and licensing required for service delivery.