Construction Marketing Initiative Services

The Vendor is required to provide to conduct a region-wide digital and social media marketing campaign.
- Marketing campaign strategy development (30%)
1. Campaign concept and design
•    Plan and schedule an initial, in-person, strategy meeting with the agency communications team within 10 days of the contract award and subsequent weekly meetings to develop campaign messaging targeting current and potential public transit riders in northern state. 
•    The offeror will also plan and schedule a kickoff meeting for the start of the marketing campaign and a closeout meeting at the conclusion of the campaign. 
•    Meetings after the initial strategy meeting can be virtual.
•    Responsible for developing the marketing campaign strategy, based on industry best practices, to last approximately 10 weeks, starting on or before Labor Day 2026.
2. Marketing campaign design and implementation (50%)
•    Responsible for conceptualizing, designing and creating all advertising assets, including video, animation, static graphics and other recommended formats for all included digital and social channels.
•    Provide proofs of all materials to the agency communications team 7-10 business days before posting, to allow for edits and revisions.
•    Responsible for creating advertising assets in sizes and formats that are optimized for the selected advertising channels, in accordance with the latest industry standards and guidelines.
•    Campaign placements
o    Social media
o    Online display advertising
o    Audio streaming
o    Video streaming (OTT)
o    Viewers and listeners will be directed to novarides.org.
3. Website refresh (10%)
•    Web edits should include (but are not limited to) an update of logos, links and other materials and assets to reflect the most up-to-date and accurate information about nova transit and transit providers. 
•    The offeror will submit proposed website changes for client review prior to publishing. 
•    A minimum of two rounds of revisions will be included. 
•    Website updates should be completed within 5 business days of final campaign asset approval.
4. Marketing campaign reporting (10%)
•    Provide a full report detailing campaign reporting metrics to agency communications team within 30 days of completion of the marketing campaign.