Public Relations, Communications and Outreach Services

The Vendor is required to provide for public relations, communications and outreach services.
- Create a communications plan. 
- Support department with communications including, but not limited to, drafting talking points, responding to media requests, drafting and distributing press releases and e-newsletters, providing photography and graphic design, pitching stories, and developing opinion editorials by deadlines indicated by the department Office.
- Subject matter experts will either provide the content to draft the news releases or draft the news releases for copy editing.
- Create a social media services plan and update department social media accounts. This includes, but is not limited to, the posting of photos and videos of programs, along with industry events and workshops sponsored by department. Social media platforms to include but not limited to Facebook, Instagram, YouTube, and LinkedIn, as applicable to the program.
- This includes, but is not limited to, being on call to participate in emergency crisis conference calls, update Department’s social media accounts, distribute press releases, help with internal communications, and communicate with stakeholders as needed.
- Serve as the lead on the implementation of the Department’s communications plan including the prioritization of needs; oversee the development, production, editing and distribution of informational and educational materials; review and approve public outreach materials; and review the resulting analytics and effectiveness of activities.