Advertising Policy Services

The Vendor is required to provide advertising policy services to establish a public forum for general expression or public discourse, nor to accommodate all forms of advertising.
- All advertising must comply with this uniform, viewpoint-neutral policy.
- By restricting excluded advertising, the county aims to: (a) maintain a professional and orderly advertising environment that supports revenue generation while minimizing disruption to facility operations; and (b) uphold a position of neutrality on political, religious, and other non-commercial issues that are subject to public debate.
- To maximize the benefits of advertising, the program must be managed to generate the highest practicable revenue, while ensuring the content remains appropriate, does not discourage community participation and preserves the county’s public reputation.
- Advertising categories:
1. Commercial advertising
•    Commercial advertising refers to advertisements intended solely to promote or sell products, goods, or services. 
•    It does not include advertisements that combine commercial content with political or religious messages, issue advocacy, or statements expressing or promoting opinions related to any of the above.
2. Public service advertising
•    Public service advertising includes messages from government agencies, educational institutions, or tax-exempt nonprofit organizations that promote community, artistic, cultural, educational, health, or public safety events and initiatives. 
•    This type of advertising must not include commercial content or any direct or indirect references to religious, political, or advocacy issues. 
•    Nonprofit organizations must provide documentation verifying their tax-exempt status. 
•    If the sponsor of a public service advertisement is not clearly identifiable from the content, the advertisement must include a clear statement identifying the sponsor.
- Excluded advertising
•    Contains false, misleading, or deceptive information.
•    Is defamatory or likely to subject any person or group to scorn, ridicule, or   harm to reputation.
•    Includes obscene or pornographic material.
•    Advocates for or incites imminent unlawful or violent behavior.
•    Promotes the use of alcohol, tobacco, or related products.
•    Contains religious messages, symbols, or advocacy.
•    Contains political messages, endorsements, or advocacy.
•    Infringes on intellectual property rights, including unauthorized use of copyrighted material, trademarks, service marks, titles, or slogans.
•    Implies or suggests an endorsement by the county or the center without prior written authorization.