Enrollment Strategy, Marketing, & Coaching Services

The Vendor is required to provide university program with integrated enrollment strategy, digital marketing, and student coaching services.
- The objective is to increase qualified enrollment in University programs, improve student persistence, and establish a single, accountable vendor partnership in place of the current fragmented model.
- Current performance has not met institutional targets. The primary cause is structural: the division has operated with separate, uncoordinated vendors for marketing and student coaching, with no single vendor accountable for the full enrollment funnel.
- Core Objectives
• Increase qualified enrollment in University online programs year-over-year.
• Improve application-to-enrollment conversion rates.
• Improve student persistence through first-term census.
• Provide agency with real-time visibility into the enrollment funnel from first inquiry through enrolled student.
• Replace the current fragmented vendor model with a single, integrated contract and management structure.
- Enrollment Marketing
• Digital marketing strategy and execution: paid search, SEO, social media, display advertising, content marketing, and email campaigns targeting prospective students for University programs. Monthly performance reporting with student-level attribution data returned to agency.
- Admissions & Enrollment Support
• Dedicated Enrollment Advisors (EAs) assigned per program who manage all inquiries from first contact through enrolled student. Advisors work across organic, digital, and direct leads. Coverage must include graduate and professional programs offered by University.
- Technology & CRM Integration
• Full integration with agency existing technology stack (GA4, Google Search Console, Google Tag Manager). CRM-based advising with data pass back to agency internal CRM so institutional records stay current without dual-entry. Real-time dashboard access for agency leadership.
- Data Analytics & Reporting
• Real-time enrollment funnel reporting from first inquiry through enrolled student. Student-level data returned to agency. Monthly campaign performance reviews. Quarterly strategic assessments with recommendations. Annual outcome report with year-over-year comparison.
- Partnership & Project Management
• Dedicated account manager as a single point of contact. Defined approval timelines (72-hour turnaround on agency feedback). Scheduled check-ins and reporting cadence. Annual contract performance review with documented outcomes against targets.