Integrated Media Planning and Buying Services

The Vendor is required to provide integrated media planning and buying services encompass the end-to-end strategy, planning, purchasing, management, optimization, and reporting of advertising activities across multiple media channels through a coordinated approach that ensures consistent messaging, efficient use of public funds, and measurable outcomes.
- Objectives
• Learn about the anticipated media planning and buying procurement initiative.
• Gain insight into the agency procurement objectives and guiding principles.
• Discuss opportunities and challenges within the media landscape.
• Share your feedback to help inform a procurement approach that promotes competition, innovation, and value.