Public Education and Ongoing Engagement Campaign

Marketing and communications firm to develop and manage a basic, ongoing statewide public-education campaign for the Governor's Resilient infrastructure Task Force.
- Contractor will develop and maintain a recognizable statewide campaign platform, establish a primary public call to action, build consistent exposure, address related resilience topics over time, and measure
awareness, understanding, and action.
- Contractor will:
a. Conduct a kickoff session and review available GRIT, preparedness, resilience, and related State materials.
b. Use appropriate research methods, which may include interviews, listening sessions, surveys, audience research, message testing, social listening, or available demographic and market data, to identify audience knowledge, needs, trusted messengers, barriers, and effective communication channels.
c. Consider the needs and characteristics of rural, tribal, frontier, agricultural, and urban communities; households and families; small businesses; major employers; and community institutions.
d. Develop campaign concepts and recommend a statewide campaign platform, primary message, visual direction, and clear public call to action for State approval.
e. Test proposed messages or concepts, as appropriate, for clarity, recall, credibility, relevance, accessibility, and likelihood of action.
f. Develop a twelve-month campaign strategy and plan addressing campaign goals, audiences, messages, content, media channels, distribution, schedule, budget allocation, approvals, and performance
measures.
- Website design, development, hosting, coding, cybersecurity administration, maintenance, and technical support are outside the scope of this contract and will be performed by a separate contractor. The Contractor will coordinate with the State and the separate website contractor regarding campaign content, graphics, downloads, metadata, accessibility, schedules, approvals, corrections, publication responsibilities, and available analytics.