Comprehensive Marketing and Advertising Services

Vendor to provide comprehensive marketing and advertising services to the Cabinet and its agencies for marketing and promoting tourism in the Commonwealth including expenditures to market and promote events and venues related to meetings, conventions, trade shows, cultural activities, historical sites, recreation, entertainment, natural phenomena, areas of scenic beauty, craft marketing, and any other economic activity that brings tourists and visitors to the Commonwealth.
- Services include but are not limited to:
- Provide advertising and marketing services for projects and initiatives to communicate effectively with the public.
- Develop content for marketing and advertising, i.e., digital/print ads, tv, radio commercials, paid social media videos/ads, multi-media production.
- Develop strategic campaigns for targeted audiences utilizing marketing research, analytics, and trends.
- Identify and coordinate marketing and advertising placement within state, local, and international media markets as well as paid social media campaigns.
- Develop digital content, i.e., videography/photography/graphic design/web design/podcasting.
- Identify and contract with the appropriate research firms needed to assist the department and to make the best marketing decisions.