Certain Advertising, Marketing, Media and Public Relations Services

The Vendor is required to provide certain advertising, marketing, media and public relations services to promote county as a good place to keep and create jobs.
- Respondents shall be required from time to time upon request of the agency, to (i) develop media plans based on the agency’s marketing objectives and strategies, (ii) provide public relations services as requested by the agency, (iii) provide media relations services as requested by the agency, (iv) provide creative, production and media services and materials required to develop advertisements, commercials, web advertising (including banner ads and mobile advertising), social media output, webcasts, blogs, direct mail, brochures, promotional events and other projects as required by the agency, (v) arrange media purchases and publicity, (vi) provide advertising account service and other related services as required by the agency, (vii) speechwriting and internal communications as required by the agency, and (viii) influencer management.