Media Monitoring and Analysis Services

Vendors to provide comprehensive media monitoring and analysis services that help The MetroHealth System understand, measure and strengthen our reputation across traditional, digital and social media channels.
- Primary objectives are to:
• Track and analyze media coverage of MetroHealth, its leaders, programs and strategic priorities.
• Provide timely alerts regarding breaking news, emerging issues and potential reputational risks.
• Measure media relations performance through metrics such as reach, sentiment, share of voice, message pull -through and audience engagement.
• Monitor coverage of peer health systems, healthcare trends and issues affecting the Northeast Ohio market.
• Deliver clear, executive -level reporting that demonstrates the impact of communications efforts and supports strategic planning.
• Provide options for multiple user licenses , customizable alerts and configurable reports .
• Identify opportunities to elevate MetroHealth's brand, thought leadership and community impact through data -driven insights.
- Media Monitoring
• Monitor and capture coverage of MetroHealth across all print, online, broadcast, podcast and trade media outlets.
• Monitor mentions of MetroHealth facilities, service lines, programs, physicians, executives and strategic initiatives.
• Monitor healthcare -related issues, trends and public policy developments relevant to MetroHealth.
• Track and monitor coverage of peer health systems and key competitors.
• Track and monitor coverage of subjects/individuals that are of strategic interest to MetroHealth.
- Social Media Listening:
• Monitor public conversations related to MetroHealth across major social media platforms and blogs.
• Identify emerging issues, trends and opportunities for engagement.
• Track sentiment and audience engagement related to MetroHealth and its initiatives.
- Alerts and Issue Monitoring
• Provide customizable real -time alerts for breaking news, high - profile mentions, reputational risks and crisis -related situations.
• Notify designated MetroHealth personnel of significant coverage requiring immediate awareness or response .
• Provide links, with full accessible content, to alerts and mentions .
• Identify and report emerging issues that may impact MetroHealth's reputation or operations.
- Platform and User Access
• Provide a web - based platform that allows MetroHealth users to search, filter, tag, archive and download media coverage.
• Offer customizable dashboards and reporting tools.
• Maintain access to historical coverage and data archives.
• Offer monitoring of new, emerging online outlets and forms of media, including but not limited to, artificial intelligence outlets
- Account Management and Support
• Assign a dedicated account manager.
• Provide ongoing training, onboarding and customer support.
• Conduct periodic business reviews to assess performance and recommend enhancements to monitoring strategies.
- Features & Components :
Please detail your solution’s ability to address the following features and components :
• Media and social media monitoring
• Analytics and reporting
• Journalist sourcing/pitching assistance