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A government agency in California issued “Advertising Campaign Services” (RFP). Solicitation MKTG-2758 closes on October 26, 2026. Eligibility: USA Organization. Submissions via Email.
Creative design and digital advertising services to increase the number of credits issued to eligible Californians related to California’s Earned Income Tax Credit (CalEITC), Young Child Tax Credit (YCTC), Foster Youth Tax Credit (FYTC), and encourage taxpayers to use services like MyFTB, CalFile, and Volunteer Income Tax Assistance (VITA).
- The campaign shall include Social Media, Programmatic Display Advertising, and Digital Audio Advertising. Social Media shall include organic social media management and paid social media advertising on FTB-approved social media platforms
- The Contractor shall recommend and execute a strategic mix of digital marketing channels based on audience research, campaign objectives, budget, and performance data
- Additional digital marketing channels and tactics, including, but not limited to, Search Engine Marketing (SEM), Connected TV (CTV), YouTube Video Advertising, and Search Engine Optimization (SEO), may be recommended by the Contractor based on audience research, campaign objectives, and anticipated effectiveness, subject to FTB Contract Manager approval.
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Quick answers about deadlines, eligibility and submission for this solicitation.
Proposals for MKTG-2758 are due by October 26, 2026.
A government agency in California. The buyer's contact and submission details are in the solicitation documents.
USA Organization.
Submissions are accepted via Email. Follow the instructions in the solicitation documents.
Contract term: 1 Year.
Questions and inquiries must be submitted by October 15, 2026.
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