Integrated Strategic Marketing and Communications Services

The Vendor is required to provide integrated strategic marketing and communications services for include:
• Strategic planning & market intelligence
• Create platform-appropriate creative optimized for campaign objectives and audience behavior
• Manage end-to-end campaign implementation, including media planning, buying, trafficking, launch coordination, optimization, and reporting.
• Recruitment marketing & enrollment strategy
• Provide transparent, actionable campaign reporting and performance insights.
• Performance against agreed-upon KPIs, benchmarks, and measures of return on investment, where applicable.