Zero Fatalities PR Media Management Services

Public relations, outreach, and information management services for the Zero Fatalities program.
- The communications campaign for the Zero Fatalities Program primarily focuses on providing education to the traveling public. Education plays a key role in fostering a supportive safety culture where behavior is improved at all levels
- The PR and Media program has four major elements:
1. Public relations outreach
2. Development of assets and creative
3. Paid media placement and purchasing
4. Communications strategy
5. Social media production and coordination, as requested
- Execute media plan and paid media strategy, which may include the following:
1. Television partnerships
2. Television/radio buying placement/planning
3. Radio partnerships
4. Spanish language partnerships
5. Social media content creation and promotion
6. Program information development (magazines, trade publications, etc). This does not include distribution