The Vendor is required full-service media campaign utilizing various types of media services, marketing tactics, and platforms to promote the summer food service program.
• Services customarily performed by a media department/agency, including, but not limited to: developing a media and outreach plan to reach outlined goals, developing placement schedules, negotiating pricing, purchase/place spots, creative development (as needed), printing and distribution of marketing materials, and maintaining records and reconciling appropriate reports for the campaigns.
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