Commercial Real Estate Brokerage and Marketing Services

The Vendor is required to provide commercial real estate brokerage and marketing services for designing and executing a comprehensive marketing and sales strategy to generate maximum market exposure, create a competitive sales environment, and achieve the highest possible favorable business environment for the town.
- Objectives and expected outcomes
•    Generate maximum exposure locally, regionally, and nationally to attract qualified purchasers.
•    Actively leverage an established and demonstrable network of contacts to directly source and engage qualified buyers.
•    Advise on transaction structures that protect the town’s long-term interests, including conditional sale terms and adjusted buyback rights.
•    Maximize sale security while ensuring transaction certainty.
•    Manage the full offer-to-closing process, in coordination with town administration and legal counsel.
•    Provide regular reporting, strategic advice, and responsive communication throughout the assignment.
- Requirement:
1. Market preparation
•    Conduct a comprehensive property analysis and recommended pricing strategy.
•    Leverage brokerage networks to canvass potential purchasers across relevant markets.
•    Utilize research and data to support market positioning and underwriting.
•    Coordinate the development of professional aerial and ground-level photography and related media.
2. Marketing strategy and promotion requirements
•    Develop professional marketing materials including digital, print, and signage.
•    Execute a full, open-market, multi-channel marketing campaign.
•    Maintain a consistent digital presence including regular updates and targeted outreach.
•    Highlight property strengths while addressing potential market challenges.
•    Utilize proprietary databases of end users, capital sources, and investors.
•    Demonstrate innovative and “outside-the-box” marketing ideas.
3. Offer and transaction management
•    Receive and manage all offers of purchase and sale.
•    Provide immediate notification to the town upon receipt of any formal offers.
•    Manage all aspects of the offer and eventual sale process.
•    Lead negotiations in coordination with the town and liaise with the town’s legal counsel throughout the transaction.
•    Communicate the terms of the buyback agreement.
•    Advise the town on offer strategy, including the use of formal or informal bid process.
•    Coordinate all parties to ensure an efficient and timely closing process.