Integrated Out-of-Home and Digital Marketing Services

The Vendor is required to provide digital marketing services to gather information on an expanded paid media approach that adds out-of-home (ooh) awareness and ties it directly to measurable digital actions.
- System requirements
•    Digital billboards: high-reach placements and the state that create broad, repeated exposure. 
•    Build “exposed” audiences and reinforce messaging across mobile and web environments. 
•    Delivering ads across large networks of sites and apps and providing reporting on CTR, conversions, visits, and more. 
•    Reach audiences across websites, apps, streaming TV, and audio, with the ability to limit placements to higher-quality sites and reduce spending on low-performing inventory. 
•    Ensure existing search and social campaigns remain active, while improving their performance by supplying higher-intent, pre-exposed audiences generated through ooh and programmatic activity, enabling cross-channel reinforcement rather than siloed execution. 
•    Ability to verify ooh exposure and explain the methodology used to create retarget able audiences. 
•    Ability to support campaign-specific landing pages and first-party lead capture.
•    Ability to track and report conversion actions, including email signups, form fills, application starts, and completed applications where feasible 
•    Ability to provide transparent reporting on placements, targeting logic, inventory quality, and optimization actions. 
•    Ability to support multilingual or segmented audience targeting, where appropriate for campaigns.