Public Relations and Polling Services

The Vendor is required to provide public affairs, bond strategy, political analysis, public affairs, strategic communications and professional polling services in support of a comprehensive general obligation (GO) bond feasibility study.
- Bond Strategy and Political Analysis
•    Assess the political landscape affecting a potential bond measure, including local, regional, and statewide factors.
•    Identify opportunities, risks, and constraints influencing likelihood of passage.
•    Advise on ballot timing considerations and sequencing with other potential measures.
•    Provide strategic guidance on bond size, structure, and framing from a voter perspective.
- Research Design and Professional Polling
•    Design statistically valid public opinion research instruments, including surveys and focus groups as appropriate.
•    Ensure polling methodologies comply with applicable legal and ethical standards for public agencies.
•    Coordinate research schedules with the overall feasibility timeline.
- Data Analysis and Interpretation
•    Analyze polling and qualitative data to identify trends, voter segments, and implications for feasibility.
•    Translate data into clear, actionable insights for District leadership, and advisory committees.
•    Work collaboratively with the primary feasibility consultant to integrate polling findings into broader feasibility conclusions.
- Public Affairs and Communications Strategy Support
•    Provide guidance on public-facing messaging consistent with legal restrictions on advocacy.
•    Support the District and primary consultant in preparing presentations, talking points, and summaries based on research findings.
•    Advise on stakeholder engagement strategies informed by political and community context.
•    Coordinate closely with the District’s Communications Department to ensure consistency and accuracy.