Public Relations and Communications Service

The Vendor is required to provide public relations and communications firms to comprehensive public relations, strategic communications, media relations, community engagement, and publication services.
- Strategic communications and public relations support
• Develop and implement a comprehensive public relations and communications strategy aligned with authority goals and objectives.
• Provide communications planning for public announcements, resident engagement initiatives, policy updates, redevelopment projects, and authority-wide programs.
• Advise authority leadership regarding public messaging, stakeholder outreach, crisis communications, and media engagement.
• Assist in the development of communication timelines, messaging frameworks, and outreach plans
• Provide recommendations for improving public perception, stakeholder engagement, and communication effectiveness.
• Coordinate messaging consistency across all communication platforms.
• Participate in meetings with authority staff, management, and leadership as requested.
• Provide communication consultation during emergencies, public issues, or sensitive matters.
- Newsletter drafting, design, and printing (English only)
• Drafting, editing, and proofreading newsletters in English only.
• Conducting interviews with authority staff or leadership to gather relevant content.
• Writing resident-focused articles, program highlights, updates, announcements, and feature stories.
• Designing newsletters in a professional, accessible, and visually appealing format
• Providing graphic design services including layout, typography, images, charts, and branding.
• Preparing newsletters for both digital distribution and physical printing.
• Coordinating printing services for newsletters.
• Managing print production timelines and quality control.
• Delivering printed newsletters to designated authority locations.
• Ensuring consistency with authority branding and communication standards.
• Providing electronic versions suitable for website posting and email distribution.
• Producing newsletters on a schedule determined by authority, including but not limited to monthly, quarterly, or special editions.
- Website hosting, maintenance, and content management
• Hosting and maintaining the authority website on a secure, reliable platform.
• Ensuring website uptime, security monitoring, and technical maintenance.
• Updating website content as directed by authority.
• Posting news releases, announcements, meeting notices, community updates, and resident resources.
• Managing website design consistency and user experience.
• Providing website analytics and performance reporting
• Ensuring mobile compatibility and accessibility compliance.
• Supporting ADA accessibility standards and best practices.
• Monitoring website functionality and correcting technical issues promptly.
• Maintaining contact forms, downloadable documents, and public information pages.
• Coordinating periodic redesign or modernization recommendations as needed.
• Ensuring compliance with public authority communication standards.
• Assisting with search engine optimization (SEO) to improve public access to information.
• Providing backup and disaster recovery capabilities.
• Coordinating with authority staff regarding website updates and approval processes.
- Social media management and content creation
• Developing a social media content strategy aligned with authority goals.
• Creating and drafting social media posts for platforms including but not limited to Facebook, Instagram, LinkedIn, x (formerly twitter), and YouTube.
• Preparing social media calendars and content schedules.
• Drafting original content in English only.
• Designing graphics, visuals, and branded social media materials.
• Posting content regularly to increase community engagement.
• Monitoring public comments, direct messages, and engagement metrics.
• Providing recommendations for audience engagement and growth.
• Coordinating social media campaigns for public programs, announcements, events, and resident initiatives.
• Promoting community events, redevelopment projects, and authority announcements.
• Providing emergency communication support through social media channels.
• Monitoring social media trends and identifying opportunities for increased public engagement.
• Preparing monthly analytics reports on social media performance.
• Coordinating messaging with website and newsletter communications.
• Maintaining brand consistency across all platforms.
- Press release drafting and media relations
• Drafting press releases in English only.
• Developing messaging for announcements, initiatives, grants, projects, leadership updates, public meetings, and authority accomplishments.
• Coordinating approval processes with authority staff.
• Distributing press releases to local, regional, and relevant media outlets.
• Maintaining media contact lists.
• Building and sustaining relationships with media organizations.
• Coordinating interview requests and media inquiries
• Preparing talking points, statements, and media briefing materials.
• Monitoring media coverage related to authority.
• Providing media monitoring reports and press clipping summaries.
• Advising authority regarding media response strategies.
• Assisting with crisis communication and reputation management.
• Coordinating outreach to local government agencies, stakeholders, and partner organizations when appropriate.
- Press event management and public outreach events
• Planning and coordinating press conferences, public announcements, ribbon cuttings, groundbreakings, public meetings, and community events.
• Assisting in event logistics, communication planning, and public messaging.
• Preparing media advisories and event invitations.
• Coordinating attendance by media outlets.
• Preparing event scripts, speaking points, signage, and branded materials.
• Managing on-site media relations during events.
• Coordinating photography and videography as needed.
• Assisting with event staging and public-facing communication materials.
• Preparing post-event summaries and media coverage reports.
• Supporting authority leadership during public appearances and media interactions.
• Providing recommendations for maximizing event exposure and public engagement.
- Community engagement and resident communication support
• Drafting resident notices and communication materials.
• Preparing public education materials and informational campaigns.
• Supporting outreach related to redevelopment projects, resident programs, or public initiatives.
• Assisting with stakeholder engagement strategies.
• Developing outreach campaigns to increase resident participation.
• Preparing communication materials for meetings, workshops, or community forums.
• Supporting multilingual coordination if translation services are procured separately.