Marketing, Venue Development, Event Recruitment, and Brand Coordination Services

The Vendor is required to provide marketing, venue development, event recruitment, and brand coordination services for include:
- Venue marketing coordination and brand management
• Coordinating with event promoters, producers, tenants, and event marketing teams to ensure consistent messaging across coliseum-controlled marketing channels.
• Reviewing and adapting event-provided marketing materials for use on coliseum platforms while maintaining the integrity of the event's branding and messaging.
• Maintain venue-wide marketing standards and brand guidelines.
• Managing and coordinating content for coliseum-owned communication channels, including:
• Website
• Social media platforms
• Hive: e-mail marketing platform or other platforms that integrate with etix ticketing system
• Digital signage
• Marquee messaging
• Venue advertising assets
• Assisting event promoters in maximizing exposure through available coliseum marketing resources.
• Coordinating promotional calendars and communication schedules across multiple events and facility activities.
• Providing recommendations regarding audience development, community engagement, and marketing best practices.
- Digital marketing
• Management and coordination of coliseum-controlled digital marketing platforms.
• Social media content planning and scheduling.
• Email marketing strategy and implementation through hive or other platforms that integrate with Etix ticketing system.
• Website content recommendations and updates.
• Search engine optimization recommendations.
• Audience development and customer retention strategies.
- Branding and creative services
• Maintenance of venue brand standards.
• Graphic design and creative support.
• Copywriting and content development.
• Venue promotional materials.
• Sponsorship and partnership marketing materials.
• Venue sales and recruitment collateral.
- Media planning and analytics
• Recommendations regarding media placement opportunities.
• Coordination of venue-level advertising efforts.
• Audience analysis and market research.
• Performance tracking and reporting.
• Attendance and engagement analysis.
• Return-on-investment reporting for county-directed marketing initiatives.
- Promoter attraction and event recruitment
• Direct outreach to promoters and booking agents.
• Industry networking and relationship development.
• Lead generation.
• Venue promotion to industry professionals.
• Event recruitment initiatives.
• Development of venue sales materials and promotional collateral.
• Identification of event opportunities consistent with the facility's strategic goals.
• Support for facility booking efforts and business development initiatives.
- Horse arena and equestrian development
• Marketing the horse arena as a regional equestrian and agricultural destination.
• Recruitment of rodeos, barrel races, team ropings, cutting events, reining competitions, ranch horse events, livestock shows, clinics, and similar activities.
• Outreach to equestrian associations, sanctioning bodies, and event producers.
• Development of equestrian-focused promotional campaigns and recruitment materials.
• Recommendations for increasing annual equestrian and agricultural event activity.
• Identification of strategic partnerships that enhance facility utilization.
- Buildings facility activation and event development
• Market positioning of the facility.
• Branding recommendations.
• Convention and meeting recruitment.
• Trade show and consumer show recruitment.
• Banquet and special event recruitment.
• Industry outreach and relationship development.
• Development of launch and activation strategies.
• Creation of venue sales materials and promotional collateral.
• Recommendations for maximizing occupancy and utilization.
- Strategic marketing and venue development consulting
• Long-range marketing planning.
• Venue positioning and market differentiation.
• Competitive analysis.
• Sponsorship development support.
• Business development recommendations.
• Recommendations for increasing utilization and revenue generation across all facility assets.