Brand Discovery and Strategic Messaging Initiative

Vendors provide a a firm to conduct brand discovery, including gathering audience insights and stakeholder feedback, and translating findings into a messaging framework.
- Discovery & Engagement Plan
Develop a plan that outlines the proposed discovery methodology, project timeline, participant groups, and specific engagement activities. The plan should describe how audience and stakeholder input will be
gathered, documented, and synthesized throughout the discovery process, including how quantitative and qualitative findings will be reported
- Engagement Plan Implementation
Conduct the approved discovery and engagement activities described in the Discovery & Engagement Plan. Respondents should facilitate meaningful participation from identified audiences and stakeholders,
document observations throughout the process, and adjust engagement activities as appropriate in consultation with the College.